Harbinger Research Initiates Coverage on Cereplast,
Inc. With Strong Speculative Buy Rating
Research Report
EL SEGUNDO, CA, Apr 20, 2010 (MARKETWIRE via COMTEX
News Network) --
Cereplast, Inc. (NASDAQ: CERP) ("Cereplast," or
the "Company"), a leading manufacturer of
proprietary bio-based, sustainable plastics,
announced today that Harbinger Research, LLC, an
independent equity research firm, will provide
research coverage on the Company.
"We believe that this is the best time to help
the investment community truly understand the
tremendous growth that lies ahead for our Company
and the bioplastics industry as we enter into a
period of rapid growth driven by substantial demand
for our products," said Mr. Frederic Scheer,
Founder, Chairman and CEO of Cereplast, Inc.
"Traditional plastics represent a very large
industry, and we believe that bio-based sustainable
plastics such as ours are poised to capture a
significant percentage of the industry within the
next 30 years."
Brian R. Connell, CFA, a Harbinger Research
Senior Analyst, stated that "We are excited to
initiate coverage on Cereplast, Inc., which we
believe is undervalued relative to its peers. The
global bioplastics industry is poised for
significant growth, and we see Cereplast as a clear
beneficiary."
To view Harbinger Research's coverage initiation
on Cereplast, Inc., rated by Brian R. Connell, CFA,
please click on the following link: http://www.harbingerresearch.com/link/13/251/CERP
About Cereplast, Inc.
Cereplast, Inc. (NASDAQ: CERP) designs and
manufactures proprietary bio-based, sustainable
plastics which are used as substitutes for
petroleum-based plastics in all major converting
processes -- such as injection molding,
thermoforming, blow molding and extrusions -- at a
pricing structure that is competitive with
petroleum-based plastics. On the cutting-edge of
bio-based plastic material development, Cereplast
now offers resins to meet a variety of customer
demands. Cereplast Compostables(R) Resins are
ideally suited for single use applications where
high bio-based content and compostability are
advantageous, especially in the food service
industry. Cereplast Hybrid Resins(R) combine high
bio-based content with the durability and endurance
of traditional plastic, making them ideal for
applications in industries such as automotive,
consumer electronics and packaging. Learn more at
www.cereplast.com
About Harbinger Research, LLC
Harbinger Research is an independent equity
research that employs a research team consisting
entirely of CFA charter holders and follows a number
of companies across a wide variety of industries.
Harbinger Research makes all of its reports
available through its website at
www.harbingerresearch.com, and also distributes
content through a variety of partners, including
InvestorsInsight Publishing, and through most major
financial portals.
Cereplast, Inc. (NASDAQ: CERP), a leading
manufacturer of proprietary bio-based sustainable
plastics, focuses on giving back to Mother Nature by
revolutionizing the plastics market and creating
sustainable, BPA-free bioplastic solutions. The 40th
anniversary of Earth Day, which will be celebrated
on April 22 this year, coincides with Cereplast's
longstanding philosophy of educating the public
about environmentally sustainable solutions.
With Fortune 500 companies seeking ways to cut
costs, many industries are looking for greener
alternatives--products with a low carbon
footprint--and consumers are educating themselves
about the benefits of sustainability. For instance,
green buildings with sustainable features such as
solar panels for efficient uses of energy, result in
higher returns on investment, saving up to 60% more
energy than conventional buildings.
Bioplastic products stand out because of their
capabilities and represent one simple change that
consumers can embrace to live a more
environmentally-conscious lifestyle. From baby
products to plastic utensils, Cereplast, Inc. is
actively producing bioplastic resins for use in
biodegradable plastic products for consumers as well
as industrial applications. Fully compostable within
180 days of disposal, bioplastics leave no chemical
residue. This provides a completely biodegradable
solution and eliminates any potential safety risks
for consumers.
"We know that parents are always conscious of
their children's health and want to be sure to not
expose them to any hazardous chemicals; Cereplast
offers these consumers an ideal solution," said
Frederic Scheer, founder, chairman and CEO of
Cereplast, Inc. "For Earth Day this year, it is my
hope that we will educate consumers and show them
what other responsible options are available. With
landfills overflowing and global warming escalating,
the need for sustainable bioplastic products is more
evident than ever."
Leading the way by incorporating bioplastics into
their products is Dorel Juvenile Group US, Inc., a
company that recently introduced a new line of
bioplastic infant/toddler products using Cereplast
Compostables(R) Resins called Safety 1st -- Nature
Next. With available products including the
innovative Nature Next 3-in-1 Potty, Booster Seat,
Infant to Toddler Bathtub and Bath Center, and Step
Stools, eco-minded families are provided with
cost-efficient and sustainable solutions. Many
Safety 1st -- Nature Next products are available at
large retailers across the country, including
Wal-Mart, Target and Toys R Us.
"We recognized the consumer demand for
sustainability within our products at Dorel," says
Dave Taylor, president and CEO at Dorel Juvenile
Group US, Inc. "Incorporating bioplastic products
was our next logical step, and we want consumers to
understand the importance of sustainability and what
these naturally biodegradable options will mean for
the long-term."
Cereplast, Inc. to Distribute Bioplastic Resins in
Southern China
4/19/2010 6:06 AM - Business Wire
Cereplast Announces New Investor Relations Platform
on Website
4/14/2010 6:30 AM - Business Wire
Cereplast, Inc. to Present at the 2010 Cleantech
Investor Forum
4/13/2010 6:00 AM - Business Wire
Cereplast, Inc. Begins Trading on the NASDAQ Capital
Market
4/12/2010 4:01 PM - Business Wire
About Cereplast, Inc.
Cereplast, Inc. (NASDAQ: CERP) designs and
manufactures proprietary bio-based, sustainable
plastics which are used as substitutes for
petroleum-based plastics in all major converting
processes - such as injection molding,
thermoforming, blow molding and extrusions - at a
pricing structure that is competitive with
petroleum-based plastics. On the cutting-edge of
bio-based plastic material development, Cereplast
now offers resins to meet a variety of customer
demands. Cereplast Compostables Resins(R) are
ideally suited for single use applications where
high bio-based content and compostability are
advantageous, especially in the food service
industry. Cereplast Hybrid Resins(R) combine high
bio-based content with the durability and endurance
of traditional plastic, making them ideal for
applications in industries such as automotive,
consumer electronics and packaging. Learn more at
www.cereplast.com
Safe Harbor Statement
Matters discussed in this press release contain
forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995.
When used in this press release, the words
"anticipate," "believe," "estimate," "may,"
"intend," "expect" and similar expressions identify
such forward-looking statements. Actual results,
performance or achievements could differ materially
from those contemplated, expressed or implied by the
forward-looking statements contained herein. These
forward-looking statements are based largely on the
expectations of the Company and are subject to a
number of risks and uncertainties. These include,
but are not limited to, risks and uncertainties
associated with: the impact of economic, competitive
and other factors affecting the Company and its
operations, markets, product, and distributor
performance, the impact on the national and local
economies resulting from terrorist actions, and U.S.
actions subsequently; and other factors detailed in
reports filed by the Company.
SOURCE: Cereplast, Inc.
Cereplast Media Contact: Beckerman Public
Relations Laura Finlayson, 201-465-8007 lfinlayson@beckermanpr.com
or Cereplast Investor Relations Contact: IRTH
Communications, LLC Andrew W. Haag, +1-866-976-IRTH
(4784) cerp@irthcommunications.com
www.irthcommunications.com
